Writing on B2B marketing, fractional leadership, and what nearly two decades in the field has taught me.
An AI-built deck looks like your brand. It also has four habits you can spot from the back of the room, and two of them cost you the audience. Why it happens, and how to build from the talk track instead.
Read the piece →If the people who love you can’t explain your business, the strangers you’d like to pay you have no chance. A plain-English look at why fuzzy messaging quietly costs you, and the cheap fix most people skip.
Read the piece →Five convictions I bring into every engagement: the ones that shape what I push back on and what I push hardest for. None of this is universal truth. It’s what I’ve taken from nearly two decades in B2B marketing.
Read the piece →