Writing on B2B marketing, fractional leadership, and what nearly two decades in the field has taught me.
If the people who love you can’t explain your business, the strangers you’d like to pay you have no chance. A plain-English look at why fuzzy messaging quietly costs you, and the cheap fix most people skip.
Read the piece →Seven convictions I bring into every engagement: the ones that shape what I push back on and what I push hardest for. None of this is universal truth. It’s what I’ve taken from nearly two decades in B2B marketing.
Read the piece →