The homepage doesn't land
Visitors arrive, skim, and leave without understanding what you do or why it matters to them.
Position First · a free tool from Red Unicorn
You know your product. Saying it clearly is the hard part.
Position First walks you through your positioning and messaging the way a senior marketer would, then hands you copy you can use today.
Start free →No sign-up. Your answers stay in your browser.
Fuzzy positioning shows up everywhere.
When you can't say what you do in a sentence, it leaks into every part of the business. The website, the sales calls, the deck, the team. Most teams feel it long before they fix it.
Everyone describes it differently
You, your team and your sales deck each tell a slightly different story. None of them sticks.
You sell on features
With the value left unsaid, you list what the product does and hope the buyer joins the dots. They rarely do.
Clear positioning, in five steps.
Set aside an afternoon. The tool does the rest, asking the questions a senior marketer would and pushing back where your thinking is loose.
1
Answer five short prompts
Your best-fit customer, the alternatives you really compete with, your differentiated value, and your core messaging.
2
Get a health check
The tool flags the weak spots a senior marketer would catch, a vague audience, a missing competitor, value that still reads like features, and tells you how to fix each one.
3
Leave with finished copy
A positioning statement, an elevator pitch, a sales one-liner, boilerplate, and a homepage headline. Ready to paste in.
You walk away with real assets, not notes.
Everything you build is yours to keep, print, or share with your team.
Positioning Canvas
Your customer, the alternatives, your value and differentiation, on one page.
Messaging Hierarchy
One core message and three proof-backed pillars your whole team can use.
Paste-ready copy
A positioning statement, pitch, one-liner, boilerplate and homepage headline.
Built for B2B founders and marketers.
Whether you're a founder putting your positioning into words for the first time, or a marketer pressure-testing the story you already have, the questions are the same. You need them in the right order, with an honest read on your answers. The tool works for any B2B business, not just software.
Behind the tool
Position First is built on 19 years of senior B2B and SaaS marketing experience, most recently leading brand and corporate communications for a global B2B travel platform. The work was the same one every time: take something complex and make it land as clear, commercial value. This tool is that thinking, distilled into questions you can answer yourself.
Emma Aiello, founder, Red Unicorn Marketing
Want a senior eye on it?
The tool gets you most of the way. The last stretch, the wording that makes a buyer stop and act, is where a senior marketer earns their keep. In a focused 60-minute review, I pressure-test your positioning and sharpen every line before you build a website or a deck around it.
Finish the tool first. The option to book a review is waiting at the end, with your answers ready to send. Or get in touch →
Start with the part that's free.
An afternoon now saves months of fuzzy messaging later. No sign-up, no catch.
Start Position First →