How I work.
Honest answers to the questions every potential client asks. How we’d get started. What working together looks like. And how engagements are structured.
Where I fit in your business.
Most growing businesses look at three options to grow their marketing function and rule them all out:
- Upskilling a junior marketer: they don’t have the experience on strategy.
- Hiring a senior full-time CMO: great if you can afford one. Most growing businesses can’t justify it yet.
- Hiring an agency: delivers projects, but doesn’t lead your marketing function.
That’s where I come in. On a retainer, I work as your marketing lead, one or two days a week. On a project, I lead a defined piece of work (a launch, a rebrand, a quarterly push) from strategy through to delivery. Either way: embedded in your business, not handed off.
Marketing expertise at a scale that makes commercial sense, without the cost or commitment of a full-time hire.
Where we start.
Every engagement begins the same way: a 30-minute conversation. No pitch, no slide deck. Just a discussion about what you’re trying to do, what’s getting in the way, and whether I’m the right person to help.
If it’s a fit, we move into one of the engagement models below.
How working together actually looks.
Most ongoing engagements are structured one of two ways.
A retainer is the typical model. You bring me in for a fixed number of days per week (usually one or two) and I work as your marketing lead. I run the strategy. I do the work. I manage the freelance network where specialist execution is needed. Strategy and execution in one engagement, not split across multiple suppliers.
A project works when you have a defined initiative (a launch, a rebrand, a campaign, a quarter-long push) that needs marketing capability for a fixed window. Scoped, quoted, delivered, done.
A typical month on retainer looks like this:
- A weekly working session with the founder, CEO, or commercial lead. 60 minutes, focused, decisions made.
- Ongoing work between sessions: strategy, content, campaigns, briefs, oversight of any freelance specialists.
- A monthly snapshot showing what was delivered, what’s working, what’s coming next.
- Always available between sessions for urgent decisions.
Some clients are remote-first. Some prefer in-person time. I’m based in Sydney and happy to work either way. Where the work genuinely needs in-person (a planning workshop, a quarterly strategy session), I’ll push for it.
What I do, and what I don’t.
Most consultancies make this list as long as possible. I’d rather be specific.
What I do:
- Brand and positioning
- Marketing strategy
- Annual planning and budget
- Campaign development and execution
- Content and thought leadership
- Product marketing and go-to-market
- Events and field marketing
- Reporting and ROI tracking
- Marketing counsel to founders and CEOs
What I don’t do:
- Paid media execution (I brief and oversee; specialist freelancers deliver)
- Technical SEO and web development (strategy yes, build via network)
- Consumer marketing
- Social media community management
This isn’t about being precious. It’s about being honest. The areas I don’t take on are areas where a specialist will do a better job than me. I’d rather bring them in than half-do the work.
Three ways to engage.
Engagements come in three shapes. Pick what fits where you are right now.
Foundation
2 days per week · ~8 days per month
Best for businesses that need consistent marketing input on a focused set of priorities.
- Marketing strategy and planning
- Content and campaign development
- Channel management and optimisation
- Monthly performance reporting
Growth
3 days per week · ~12 days per month
Best for businesses where marketing is a primary growth lever and needs full-stack ownership.
- Full-stack execution across all channels
- Content, campaign and collateral development
- Demand generation and lead nurture
- Brand, messaging and positioning
- Stakeholder reporting and market insights
Project
Scoped to the initiative, fixed timeline
Best for a defined initiative (a launch, a rebrand, a quarterly push) that needs marketing capability for a fixed window.
- Strategy through to delivery for the agreed scope
- All relevant marketing assets and outputs
- Specialist coordination where needed
- Final handover and recommendations
Retainers run on a minimum three-month commitment. Project work is scoped individually. Need something custom? Let’s talk.