Marketing leadership for B2B businesses. Without the full-time hire.

From strategy to execution. One marketer. 19 years’ experience.

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What usually brings clients to me.

No marketing function yet

You're a growing business that needs marketing leadership to build the function from the ground up. Properly, so you don't have to rebuild it later.

A team without leadership

You've got a marketer in place, but no senior direction above them. I provide the strategic oversight that turns activity into commercial impact.

Ready to put AI to work

You want AI lifting your marketing's speed and output. I help you bring tools like Claude into your function strategically, so it scales what you do without compromising quality.

Marketing left behind

Your growth has outpaced the marketing capability supporting it. I close the gap so commercial momentum doesn't stall.

Strategy and execution. One senior marketer. No gap to manage.

Most alternatives force a choice. Agencies deliver strategy but hand off execution, or execute without the strategic thinking that makes it matter. Junior resources can execute but can't lead. Full-time hires are a significant commitment for businesses that aren't ready.

I cover both: strategic thinking and hands-on delivery, in a single engagement.

  • Brand & Positioning
  • Marketing Strategy
  • Campaigns
  • Content
  • Product Marketing
  • Events
  • Reporting
See how I work →

Free tool

Get your positioning straight.

Position First is a free, guided tool that turns what you know about your business into clear positioning and messaging, with copy you can use today. Built for B2B founders and marketers.

Try Position First →

Emma takes a true partnership approach with every engagement and adds demonstrable value above and beyond her marketing skill set. I'd work with her again in a heartbeat.

Charlie Sullivan SVP, Global Business Leader

Emma has a rare gift for bringing cross-functional teams together and truly understanding the ‘why’ for the customer.

Suzanne Quinn Corporate Travel Leader

Want to talk about your marketing needs?

30 minutes, no pitch, just a conversation.